Learn how to build your brand by following these recommendations or jump to the topics you're interested in:

Who is your target audience
Competitive research
Choose your business name
Write a creative slogan
Select the appropriate font
Select the appropriate color
Design your logo
Plan your product packaging
Checklist before implementing your branding

Who is your target audience

It refers to a group of consumers that are more likely interested in buying or avail of your product and services. Target audiences are defined by age, gender, location, income, interest, and many more factors In the photo booth rental industry, the scope is not limited because photo booths are already part of every party and event and cater to all ages, shapes, and sizes.

Photo Booths are present during this type of events

• Weddings
• Birthdays
• Corporate Party
• Bridal Shower
• Mitzvah and many more!

Why do guests love photo booths and you don’t need to worry

• Unforgettable experience
• The perfect ice-breaker
• A unique form of entertainment
• Mingle and build a connection

These are the photo booth features that they will admire too!

• Virtual props
• Green-screen background removal
• Boomerang
• Custom photo strips as a souvenir
• Online gallery - photos uploaded to social media

Conduct competitive research

Identify your competitors, assess their product and services strengths and weaknesses. Competitors’ research is an essential part of a marketing plan but it has nothing to do with spying. Guiding the businesses with their business approach, attention to detail, and exploration of what they are doing. Understanding your competition will help position your business in the market and help you identify trends that you don’t have.

• Improve your marketing - competitive research helps you assess why customers opt to buy from your competitors.
• Determine the market gap - evaluate their strength and weaknesses, by checking the data, you will find out that there are customers who are not served and left behind. This will be the opportunity to position your business to obtain those customers.
• Understand your market - predict and evaluate new marketplace trends you’ve missed.
• Marketing plan - create a strategic plan for your business. This includes improving products and services, customer services, promotions, and online presence.

Choose business name

Finding the appropriate name for your photo booth rental business have a remarkable effect on your business success. Consider these when planning for your business name

• Refrain hard to spell brand names - abbreviations would do but keep it simple. Pick brand names that won’t limit you to a particular product, service, and location you want to serve.
• 15 Character limit - the utilization of more words confuses and gives trouble remembering your brand name. Consider the number of syllables.
• One word name - 4 syllables max.
• Two-word names - 4 syllables maximum for both words.
• More than two words - 1 syllable each word

These are short and catchy domain names

- Facebook.com - 2 syllables - Crazydomain.com - Two-word names - 4 syllables maximum for both words.

• Carry out thorough web research or trademark search - browse the web and see if your chosen brand name is already been used. See USPTO.gov
• Use the .com domain- adding this top-level domain gives you trust and credibility as customers perceive it as an established business other than .net, .org, .biz, or other possible domain extensions. Think of your domain as an investment. Check your domain availability and price on:
  • Dynadot.com
  • Crazydomain.com
  • GoDaddy.com

• SSL - Upgrade the website’s trust and security. The customer prefers SSL protected website for safe browsing.

• Utilize a brand name with meaning - choose a simple and related to your business brand name.

• • Evaluate it is readable and catchy
  • Seek an opinion from a colleague
  • Brainstorm brand names
  • People can easily spell, Google and interpret it
  • Make sure the brand name sounds good when heard

• Make sure you are satisfied and comfortable - choose carefully as you have to use the brand name for a long time.

• Avoid changing company or brand names - it will lead to customers confusion. If you change your brand name, you have to buy a new domain resulting in losing customers. Avoid excessive use of redirections as customers might think it’s a phishing website.
• Maintain consistency - as soon as you have your brand logo, it should become your business mantra in online presence, packaging, marketing, and advertising.

Draft your business slogan

It highlights the company’s brand image and conveys a message about the services and product. Consider these when planning for your business slogan

• Gather your team - more ideas and opinions the better to be able to compose a slogan that acceptable to everyone
• Know your company - evaluate your products, services, and niche.
• Character limit - maintain your slogan under 4-5 words and 41 characters max.

• Record all the slogan ideas - evaluate each slogan.
• Create a short and precise slogan - lengthy slogans are difficult to remember
• Split testing of slogan ideas - compare the versions
• Make sure you are satisfied and comfortable - choose carefully as you have to use the slogan for a long time.
• Maintain consistency - as soon as you have your brand slogan, it should become your business mantra in online presence, packaging, marketing, and advertising.

Select the appropriate font

Website font

Try to mix and match font pairs for your headlines and paragraphs.

Where to get these web fonts?

Google font offers various typography styles such as handwriting, Serif, Sans Serif, Roboto, and Cyrillic.

Website Size

When selecting web fonts size and color help you to expound the hierarchy of content. The <h1> to <h6> are html heading tags used to highlight the headlines on the page. <h1> headings should be used for titles or headings, followed by <h2> headings, then the less important <h3>, and so on. <p> - paragraph - use for content, 18px is the max size.

<h1>Heading 1</h1>

<h2>Heading 2</h2>

<h3>Heading 3</h3>

<h4>Heading 4</h4>

<h5>Heading 5</h5>

<h6>Heading 6</h6>

Suggestion:  Use a CDN for font family as it delivers fast, quality experiences to website visitors.  

Ways to add Google Font

Select the appropriate color

Color plays a great role in brand image, it conveys different emotions, moods and speaks to various target audiences.

What do colors mean?

• https://coolors.co/ - color palettes
• https://www.eggradients.com/ - gradient colors

Design your logo

The brand logo is the most significant branding investment, it’s purpose is to relay a visual representation of your brand.

How to make a good logo

• • Simple - focus on font and colors

• Create a logo with meaning - choose a simple and related to your business brand name.
• Create a mockup - create a visual representation of your logo such as on desktop, mobile t-shirt, and mug. It helps to understand the output of the logo before implementation. -Pay attention to font and color -Browse the internet for inspiration -Check for competition -Evaluate it is readable and catchy -Seek an opinion from a colleague -People can easily spell, Google and interpret it -Make sure the brand logo sounds good when heard
• Make sure you are satisfied and comfortable - choose carefully as you have to use the brand logo for a long time.
• Avoid changing the company logo - it will lead to customers’ confusion. If you change your brand logo, you have to buy a new domain resulting in losing customers.
• Maintain consistency - as soon as you have your brand logo, it should become your business mantra in online presence, packaging, marketing, and advertising.

Free mockup website

• https://www.mockupworld.co/
• https://mockuptree.com/
• https://www.freepik.com/

File types for your logo

Create different versions and file types of your logo for future references.

• Ai - create and backup your master file, this is your vector-based image. When you need minimal alterations, you can always go back to the working file.
• SVG - a vector-based image for web usage. It allows the image to be scaled and maintain its quality.
• PNG - an image file type that offers clear background or transparent image.
• JPG - a widely used compressed format with a background.

Plan your Product Packaging

It refers to the creation of packaging and wrapping that includes selecting the right material, design, font, color, box, and other containers.

• • Simple - focus on font and colors

• Create a logo with meaning - choose a simple and related to your business brand name.
• Create a mockup - create a visual representation of your packaging. It helps to understand the output before implementation.
• Pay attention to font and color
• Browse the internet for inspiration
• Seek an opinion from a colleague
• Make sure you are satisfied and comfortable - choose carefully as you have to use the packaging or wrapping style for a long time.
• Maintain consistency
• Protective Packaging - designed to protect the items from any physical damage. These are the types of protective packaging:
  • Bubble Bags
  • Padded Divider Sets
  • Packaging Foam
  • Packing Paper

Free mockup website

• https://www.mockupworld.co/
• https://mockuptree.com/
• https://www.freepik.com/

File types for your logo

Implementing your brand Introduce your company to the world! Maintain consistency as soon as you have everything ready, it should become your business mantra in online presence, packaging, marketing, and advertising.

Here’s the checklist to introduce your brand

• Website
• Facebook Page
• Instagram
• Twitter
• Youtube
• Newsletters

Building a solid brand is a long-term procedure. You have to be creative and initiate A/B testing.